Our Story
Ticketmaster’s success is rooted in strong partnerships, constant innovation and industry leadership. We work with clients worldwide, to connect them with their fans, helping to make more live memories, everyday.
About SM TICKETMASTER

SM Ticketmaster is the Philippines’ new home for live event ticketing, combining the trusted local expertise of SM Prime with Ticketmaster’s world-leading ticketing technology.
Launched in 2026, SM Ticketmaster was created to make buying tickets easier, safer and more convenient for fans while providing promoters, organizers and venues with powerful tools to manage and grow their events. As the demand for live experiences continues to grow across the Philippines, SM Ticketmaster is helping connect fans with the concerts, sports and live entertainment they love.
By bringing together Ticketmaster’s global innovation, fraud prevention capabilities and digital ticketing expertise with SM Prime’s deep understanding of the Philippine market, SM Ticketmaster delivers a more seamless and secure ticket-buying experience from discovery through to event day.
SM Ticketmaster serves a wide range of live events, including concerts, sports, family entertainment and cultural experiences. In addition to supporting SM Prime venues such as SM Mall of Asia Arena, SMDC Festival Grounds and the upcoming SM Seaside Cebu Arena, SM Ticketmaster partners with venues, promoters and event organizers across the country.
Led by a local team with extensive experience in live entertainment and event operations, SM Ticketmaster provides end-to-end ticketing solutions, including event setup and operations, marketing support and dedicated customer service.
Our mission is simple: to help fans access live experiences with confidence while empowering event organizers to deliver exceptional events across the Philippines.
We are global.
We are local.
We have teams all over the world with local experts ready to help you. See where your local team is based and get in touch today.